Latest news and updates

03 May 2021
Roll Racing DXB Supports The Reach Campaign

In spirit of charity during the Holy Month of Ramadan, Dubai Autodrome and the Reach Campaign, with support from Emirates Red Crescent, have partnered to raise money to develop prevention and treatment of Onchocerciasis (River Blindness) and Lymphatic Filariasis (LF or Elephantiasis).

25 April 2021
The Reach Campaign launches second Ramadan drive, adding lymphatic filariasis (LF) to its portfolio of care

The Reach Campaign, a first-of-its-kind fundraising initiative launched in February 2020, has kicked off its second Ramadan campaign. Together with strategic partner Emirates Red Crescent and an active group of founding and supporting partners, the campaign both educates and raises funds for lymphatic filariasis (LF) and river blindness.

08 October 2020
L’Occitane & Reach Fight Against Preventable Blindness

L’Occitane and the Reach Fund have joined hands to fight preventable blindness. With every Petit Remedy product sold in the United Arab Emirates, 2 AED will be funding programme fighting the disease. 2 AED can provide the medicine and the treatment to protect 1 person from river blindness for the entire year. 

07 July 2020
Reach Campaign Ramadan Challenge exceeds fundraising goal and raises over 2.8 Million Dirhams to Help End River Blindness

Abu Dhabi – Today the Reach Campaign announced that its Ramadan Challenge exceeded an original fundraising goal of 2 million dirhams. The campaign raised more than 2.8 million dirhams during the Holy Month, which will provide preventative medication for 1.4 million people at risk of river blindness.

19 May 2020
Abu Dhabi Media Joins the Reach Campaign as a Media Partner In Fight Against River Blindness

Abu Dhabi – UAE’s leading public service broadcaster and media company Abu Dhabi Media (ADM) has formalized its commitment as a media partner of The Reach Campaign, kicking off the Ramadan Challenge across all platforms. Focused on developing, producing and distributing unique premium content to a wide array of demographics across the Arab World, ADM will utilize its distribution channels as well as its network of public figures to amplify the Reach Ramadan Challenge, a month-long campaign aimed at protecting people from river blindness during the holy month.

12 May 2020
TikTok Joins The Reach Campaign as a Media Partner, Inspiring the Middle East Community to Take Part In Effort to End River Blindness

Abu Dhabi – TikTok has joined The Reach Campaign as the latest media partner, bolstering efforts of the Ramadan Challenge, and committing to donate $2 for every video created on the app, to a maximum of $100,000. Starting April 28th, the leading destination for short – form mobile videos has officially joined the Reach Ramadan Challenge, allowing users to create videos using special interactive Reach stickers, and will continue to donate until May 25th, joining the month-long Ramadan campaign’s goal of protecting 1 million people from river blindness during the holy month.

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