Digital giving platform, HasanaH, to collaborate with The Reach Campaign in the fight against Neglected Tropical Diseases
11 November 2021

In honour of World Kindness Day, the UK-based non-profit digital giving platform HasanaH has announced a collaboration with The Reach Campaign, a UAE-based awareness and fundraising initiative that aims to end two neglected tropical diseases (NTDs) – river blindness and lymphatic filariasis.

The HasanaH platform will be facilitating international fundraising for the Reach Campaign, which benefits the Reaching the Last Mile Fund (RLMF). Hosted by the END Fund – the leading philanthropic vehicle dedicated to ending NTDs – RLMF works to end the two NTDs in seven countries: Ethiopia, Sudan, Chad, Mali, Niger, Senegal and Yemen. RLMF is a 10-year, $100 million USD initiative launched in 2017 by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, with support from several organisations including The Bill & Melinda Gates Foundation and The ELMA Philanthropies.

As part of its efforts to eliminate NTDs, The Reach Campaign launched the ‘50 Days to Transform 5 Million Lives’ initiative on 14 October, in a countdown to the UAE’s Golden Jubilee. The campaign recently announced that at its halfway mark, the 50-day initiative had already raised enough funds to transform three million lives. The campaign seeks the support of the community, as well as private companies and government organisations to fulfil its goal of transforming five million lives.

HasanaH was created to empower Muslim donors, and donors of all faiths, to give with improved transparency and impact. With the Muslim world donating an estimated US$400 billion to US$1 trillion every year in compulsory and voluntary charitable funds (Zakat and Sadaqah, respectively), and an intergenerational shift toward younger, more tech-savvy, and impact-focused donors, HasanaH is uniquely positioned to support the Reach Campaign in the fight against river blindness and lymphatic filariasis.  Muslim Zakat donations increased by 12.5% in 2020 in comparison to 2019.

Muna Al Hammadi, Programme Manager for The Reach Campaign, says: “We are incredibly excited to have such an innovative partner such as HasanaH on board to facilitate our international fundraising efforts. A key part of our work is increasing awareness and fundraising amongst the global community, and through HasanaH, we hope to engage more people across the globe, particularly amongst the Muslim community, on the importance of NTD elimination and raise more funds beyond the UAE.”

HasanaH’s Trustee, Mohamad Agha remarked, “HasanaH is committed to partnerships that positively transform the relationship between donors and their giving. It is through impact-driven campaigns like Reach that we can harness the multiplier effect of Islamic philanthropy towards addressing the world most pressing needs in the most transparent and accountable manner.”

Over 200 million people worldwide require treatment for river blindness, and 850 million people are at risk of lymphatic filariasis. The diseases affect individuals as well as families and communities; when adults suffer from these diseases, children are often taken out of school to support their care, compromising their educational opportunities and future earning potential.

Like many NTDs, river blindness and lymphatic filariasis disproportionately affect the world’s most vulnerable people, trapping their families in cycles of poverty.

Eliminating these diseases will not only spare tens of millions of people from the risk of a painful, disfiguring, and preventable disease, but studies estimate that river blindness and lymphatic filariasis elimination in Africa could generate up to $6 billion USD in economic benefits across the continent.

Donations to The Reach Campaign can be made directly through the HasanaH platform .

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